Top Marketing Manager Jobs in Toronto

Owns end-to-end B2B lifecycle marketing programs, including automated nurture journeys, triggered emails, campaign and event follow-up, ABM initiatives, segmentation, testing, QA, sales routing, and performance optimization. The role partners cross-functionally with Campaigns, Product Marketing, Marketing Operations, Events, Field, Content, and regional teams to improve prospect engagement, MQL conversion, and pipeline.

Leads B2B lifecycle email strategy and execution across prospect and customer journeys. Owns nurture programs, segmentation, personalization, automation, copywriting, testing, deliverability, performance reporting, and optimization using Marketo, 6sense, and AI-enabled workflows. Partners cross-functionally to improve conversion, adoption, retention, and expansion while maintaining brand, compliance, privacy, and quality standards.

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Supports shopper marketing and scale activation programs across Canadian retail banners. Responsibilities include managing multi-million-dollar budgets, developing annual plans, coordinating customer-specific creative and promotional activations, briefing agencies and vendors, securing approvals, analyzing Nielsen data, and collaborating with sales, brand, finance, customers, and external partners to drive conversion and ROI.

Leads the Paid Search and Low Funnel Display performance marketing function, managing a team, multi-million-dollar campaigns, agency relationships, channel strategy, testing, optimization, analytics, reporting, and cross-functional execution. The role owns bidding, attribution, audience targeting, marketing operations, and emerging AI-driven search initiatives while partnering with data, technology, creative, legal, and business teams to drive customer acquisition and efficiency.

Own Baselane’s lifecycle marketing strategy and execution across activation, engagement, retention, and revenue expansion. Build multi-channel campaigns using email, push, SMS, and in-app messaging; create Braze automation workflows; segment high-value customers; drive retargeting; and coordinate with product, sales, support, and performance marketing. Analyze customer behavior and business outcomes, using data, AI, and automation to improve activation, engagement, and ARPU.

Leads brand marketing and integrated campaign execution for entertainment and consumer product properties. Develops brand positioning, launch plans, creative materials, retail promotions, digital and social campaigns, influencer initiatives, experiential activations, and partner toolkits. Manages licensee, retailer, agency, and internal relationships, along with budgets, timelines, and deliverables. Uses audience insights, consumer trends, competitive activity, and campaign performance to grow audiences, drive product demand, support retail sell-through, and develop enduring franchises.

Develops and delivers integrated marketing strategies and campaigns for student borrowing segments. Responsibilities include market and client insight analysis, value proposition development, stakeholder and agency management, campaign performance monitoring, ROI analysis, brand protection, innovation, project coordination, and budget management.

Own global B2B lifecycle and email marketing across prospect and merchant journeys. Develop personalized nurture, onboarding, adoption, retention, churn prevention, and winback programs across North America, the UK, and APAC. Lead email testing, segmentation, AI-enabled personalization, product go-to-market campaigns, reporting, and revenue-impact measurement. Partner with Sales, Product, Content, Revenue Operations, Partnerships, Compliance, and regional teams to improve merchant acquisition, activation, engagement, transaction volume, and lifetime value.

Own global B2B lifecycle and email marketing for Afterpay and Cash App merchants. Develop personalized prospect, onboarding, adoption, retention, churn-prevention, and winback journeys across regions. Lead email testing, segmentation, AI-enabled personalization, product launches, reporting, and cross-functional collaboration with Sales, Product, Content, Partnerships, and Compliance to increase pipeline, transaction volume, engagement, and retention.

Own bottom-funnel demand capture across retail media, search, programmatic and social. Lead creative testing and analytics to prevent fatigue, manage agency and affiliate partners, drive incrementality with MMM and testing, monitor competitors, and deliver clear performance reporting to optimize profitable revenue.

Leads growth strategy and commercial performance for the Kits portfolio. Responsibilities include category planning, innovation pipeline development, product commercialization, packaging and brand collaboration, customer and channel growth, pricing and promotion strategy, demand planning, market analysis, budgeting, and cross-functional leadership across Sales, Finance, Supply Chain, Operations, Product Development, and Marketing.

Leads marketing strategy and execution across Canada and LATAM, partnering with Sales, Product Marketing, Communications, and global teams. Responsibilities include regional marketing plans, integrated campaigns, events, thought leadership, content, partnerships, budgets, vendors, performance measurement, and market intelligence. The role adapts global messaging for local audiences, supports commercial growth, and builds scalable marketing programs for emerging markets.

Leads community growth strategy, member experiences, events, automated journeys, and integrated marketing for GitLab’s community programs. Builds programming calendars, collaborates with Sales, Customer Success, executives, and external partners, and uses AI and analytics to improve membership growth, engagement, retention, advocacy, and account participation.

Own the strategy, roadmap, and results for AI-powered marketing products, including discovery, content, campaigns, websites, email, social, and attribution. Lead cross-functional collaboration with engineering, design, AI/ML, client success, and sales. Run customer betas, improve product quality, drive adoption and retention, build business cases, and connect marketing channels to measurable revenue outcomes.

Build and manage Waabi’s demand generation engine through lifecycle marketing, email nurture, paid digital campaigns, ABM, content, webinars, and outbound prospecting. Generate and qualify MQLs, track CAC and funnel performance, optimize campaigns, and contribute directly to sales pipeline. The role requires hands-on execution, strong analytical and writing skills, AI-enabled marketing workflows, and collaboration with brand, events, product marketing, and sales teams.

Leads product marketing strategy and execution, including positioning, messaging, customer and market insights, product launches, go-to-market programs, competitive strategy, sales enablement, and marketing content. Partners cross-functionally with Product, Sales, Customer Success, Demand Generation, Analytics, and Creative teams to drive customer adoption, pipeline, revenue, and market growth.

Own lifecycle and growth marketing initiatives for Invoice Simple, designing customer journeys across email, push, and in-app channels. Drive activation, retention, feature adoption, monetization, and revenue growth through data-informed hypotheses, experimentation, and optimization. Partner cross-functionally with Product, Product Marketing, Growth, Payments, Data, automation, creative, and analytics teams to execute initiatives, assess performance, and scale effective strategies in a SaaS and Product-Led Growth environment.

Develop and execute joint marketing programs with ISV partners, including webinars, events, digital campaigns, content, and account-based marketing. Collaborate with Sales, Alliances, Product Marketing, and Enablement to generate demand, support pipeline growth, manage partner budgets and funding, track performance, and optimize campaigns. Build strong partner relationships and translate shared business priorities into measurable marketing initiatives.

Build, manage, and optimize automated lifecycle marketing journeys across onboarding, activation, adoption, retention, renewal support, cross-sell, and expansion. Lead behavior-based segmentation, personalization, AI-enabled workflows, campaign testing, performance reporting, and predictive targeting. Partner with Product Marketing, Sales, Customer Success, Revenue Operations, Product, and Analytics to increase engagement, product adoption, retention, pipeline, bookings, and revenue.

Lead B2B performance marketing and demand generation for a sales-led growth strategy. Manage paid channels, optimize budgets and ROI, run experiments, analyze funnel and revenue metrics, and partner with campaign, analytics, marketing operations, and external vendor teams. The role focuses on generating qualified pipeline and revenue among enterprise and mid-market technical audiences.

Own Fellow’s events program across conferences, webinars, executive dinners, and roundtables. Responsibilities include event strategy, sponsorships, logistics, guest recruitment, promotion, sales coordination, post-event follow-up, and ROI reporting. The role manages event pipeline performance in HubSpot, repurposes event content, and uses AI and automation to improve research, list building, follow-up, and reporting. Travel across Canada and the U.S. is required.

Own revenue marketing across account-based marketing, paid media, website conversion, SEO, AI visibility, campaign operations, and performance reporting. Build multi-channel campaigns for target accounts, manage advertising budgets, create HubSpot workflows, improve conversion paths, connect systems with AI and automation, and report on engagement and influenced pipeline. Partner with Sales, Revenue Operations, Events, and Content teams to optimize campaigns and accelerate pipeline growth.

Develop and execute data-driven go-to-market strategies, campaigns, and communication plans targeting high-net-worth insurance advisors. Conduct market analysis, manage advisor relationships, collaborate with sales and product teams, track campaign performance, strengthen brand visibility, and oversee marketing budgets. The role requires insurance-sector marketing expertise, strong analytical and communication skills, project management ability, and proficiency with marketing automation and CRM systems.

Owns lead nurture and trial-to-paid conversion programs for a B2B SaaS company. Leads acquisition lifecycle strategy, AI-enriched personalization, customer journey orchestration, experimentation, and cross-functional handoffs across marketing, sales, product, and success. Diagnoses funnel losses, prioritizes opportunities, configures journeys and automation, writes communications, and drives measurable improvements in lead, trial, and revenue conversion.