Top VP Marketing Jobs in Toronto

Owns global marketing automation platforms, data architecture, audience segmentation, reporting, analytics, governance, and martech strategy for the Credit business. Designs automation programs, lead scoring, lifecycle frameworks, integrations, attribution models, KPIs, and executive dashboards. Analyzes campaign and funnel performance to deliver actionable insights and recommendations. Requires strong platform administration, marketing data management, visualization, project management, and stakeholder communication skills.

Lead market insights, segmentation, positioning, messaging, and go-to-market strategy for payment solutions. Develop differentiated value propositions, customer-facing narratives, sales enablement materials, and competitive insights. Partner with Product, Sales, Marketing, Legal, Compliance, Risk, and regional teams to support compliant launches, campaigns, onboarding, adoption, and expansion across partner and direct channels.

Own the global marketing strategy and organization for a high-growth B2B SaaS company. Lead product marketing, brand and content, demand generation, positioning, analyst relations, rebranding, and revenue-focused go-to-market initiatives. Partner with Sales, Product, Customer, and executive teams to expand market leadership, especially in North America, while transforming demand generation and leading a marketing team of 20+.

Leads Mentimeter’s global enterprise marketing organization and builds a demand-generation engine connecting product-led growth with sales-assisted enterprise pipeline, ARR, and customer expansion. Owns strategy, budget, operating model, digital demand, field and customer marketing, executive programs, attribution, ROI, and regional execution across EMEA, North America, and APAC. The role also develops senior marketing leaders and partners cross-functionally with Sales, Customer Success, Product, Growth, Brand, Data, and regional teams.

Leads enterprise-wide marketing strategy across North America, including brand awareness, integrated campaigns, digital marketing, content, communications, demand generation, and pipeline growth. Oversees marketing teams, budgets, agencies, performance analytics, governance, and risk management while partnering with executives, sales, business development, HR, and operations. Requires hands-on leadership, executive communication, marketing technology expertise, and the ability to connect marketing performance to revenue and growth.

Leads the company’s marketing and business development strategy for a PE-backed GovTech SaaS organization. Owns go-to-market planning, brand positioning, demand generation, pipeline growth, marketing KPIs, reporting, budgeting, and team development. Partners with executive, sales, product, professional services, customer success, and finance leaders to build a measurable revenue engine, strengthen market presence, and support expansion across municipal and government markets.

Leads Sun Life Global Investments’ product strategy, development, portfolio management, marketing, brand, communications, and strategic partnerships. Oversees investment products including mutual funds, ETFs, annuities, GICs, and segregated funds. Drives market positioning, go-to-market effectiveness, client and advisor engagement, product innovation, regulatory compliance, profitability, and enterprise growth. Leads high-performing cross-functional teams and represents the organization with senior stakeholders, partners, clients, and industry participants.

Vice President of Performance Marketing will own paid media strategy, P&L, budget allocation, and channel performance across 13 brands. The role leads multi-channel growth spanning search, social, shopping, display, affiliate, video, and emerging channels; builds the marketing organization and agency network; drives testing, AI adoption, and media efficiency; and partners with creative, merchandising, ecommerce, product, and executive leadership to improve revenue, margins, CAC, LTV, and ROAS.

Leads global revenue marketing and demand generation, owning pipeline creation, new logo acquisition, and marketing’s contribution to revenue. Oversees ABM, integrated campaigns, field and event marketing, partner marketing, customer marketing, attribution, forecasting, budgets, and performance reporting. Partners with Sales, Customer Success, Partnerships, and executive leadership to build a scalable, measurable demand engine across global enterprise B2B SaaS markets.

Leads TouchBistro’s integrated North American Sales and Marketing organization, owning commercial strategy, revenue growth, demand generation, sales execution, product marketing, pricing, brand, digital experience, marketing operations, analytics, and team development. The VP establishes predictable pipeline and forecasting, improves sales and marketing efficiency, aligns cross-functional teams, and drives customer-quality outcomes across acquisition, activation, and recurring revenue.

Leads Doxel’s marketing function, defining a new AI-and-construction category, positioning, messaging, brand narrative, thought leadership, demand generation, field marketing, and account-based programs. Partners with sales, product, and executives to drive pipeline, revenue, market awareness, and category leadership. Recruits and coaches a lean senior marketing team while applying AI to reporting, attribution, and campaign optimization.

The VP of Global Marketing will lead brand and communications strategies, manage a global budget, mentor team members, and develop compelling marketing campaigns to drive business growth and customer engagement.

Lead and build a global creator organization that expands and nurtures a high-quality creator network. Design systems, technology, and operations to scale sourcing, whitelisting, creator success, and long-term partnerships. Partner with Growth, Creative, Client Services, and Ops to drive measurable performance and profitable growth, leverage AI and automation, establish KPIs, and develop leadership across the influencer marketing function.

This role involves defining marketing objectives, driving strategies, empowering teams, and managing marketing efforts across multiple platforms to achieve growth.