The VP of Product Marketing at Ataccama will own the market narrative, lead a team for alignment on go-to-market strategies, and ensure the Ataccama ONE Agentic Platform is recognized in regulated industries. Responsibilities include market positioning, sales enablement, and strategic alignment with product teams.
Ataccama is the agentic data trust company. Organizations worldwide rely on Ataccama ONE, the agentic data trust platform, to ensure data is accurate, accessible, and trusted for every decision and system. Powered by the ONE AI Agent, Ataccama ONE brings autonomy to data quality and governance, continuously monitoring, improving, and explaining the reliability of data across complex enterprise and multi-agent environments. At the core of the platform is Ataccama’s market-leading data quality, with modules built around it to unify data quality monitoring, catalog, lineage, observability, and reference data management, ensuring data is consistent and explainable. This quality-first foundation makes data the engine of trust, powering AI, analytics, and operations with confidence.
Recognized as a Leader in the 2026 Gartner Magic Quadrant for Augmented Data Quality and positioned furthest in Completeness of Vision, Ataccama continues to set the standard for enterprise-grade data trust.
Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:
Challenging Fun
ONE Team
Customer Centric
Candid and Caring
Aim High
The Role
We are looking for a visionary VP of Product Marketing to own our narrative and establish Ataccama as the non-negotiable first step in any enterprise AI reference architecture or regulatory compliance project.
Reporting to the CMO, you will be the chief architect of our market position, ensuring that the Ataccama ONE Agentic Platform is recognized as the market preference for regulated industries. You will lead a high-performing team to move prospects and customers from defensive data strategies to defensive-plus-offensive strategies that power growth and innovation.
Your team will be a key partner to Product, Sales, Sales Enablement, Demand Generation, Customer Success, and teams across the organization, ensuring an aligned and effective go-to-market strategy that positions us to create and capture demand and retain customers in our ICP.
Your Challenge
- Market Narrative & Positioning: Own and evolve our platform narrative. You will define how we move the market to recognize that our comprehensive data quality platform– with data quality, lineage, observability, and cataloging, is the most comprehensive and innovative approach to achieving data trust.
- Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives, specifically around promotion of our agentic platform, achieving repeatable success in financial services and insurance, and establishing SI and tech partners as growth accelerators.
- Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies. You will orchestrate impactful product launches that best showcase our innovations in a clear and differentiated way.
- Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys, specifically for the Financial Services, Insurance, and Life Sciences sectors.
- AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO) by structuring cornerstone content for deep semantic understanding, ensuring Ataccama is the "share of answer" leader in AI-curated search results.
- Sales & Partner Enablement: Deliver the "arsenal" of tools, training, and co-marketing value propositions that allow our Sales team and partners to win in the market.
- Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution to maintain and grow our MQ/Wave leadership. Involve analysts in strategy discussions to ensure we incorporate their feedback into key decision points.
- Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of how competitor strategies are evolving and ensure our product, marketing, and sales enablement strategies adapt accordingly.
- Operational Excellence: Design and scale repeatable product marketing processes that support global growth, multi-product complexity, and consistent execution across regions and teams.
Is This You?
- Proven B2B Product Marketing Success: You have 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies.
- Strategic Thinker: You can translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes.
- Data-Driven Leader: You are obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue.
- Human-Centric Storyteller: You believe in clarity over noise and have a knack for bringing levity and engagement to technical topics like data management.
- Expert Collaborator: You believe in strong partnerships across GTM teams and can create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success.
- Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required.
- Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI.
- People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards.
At Ataccama, our core values are Candid & Caring, so we are upfront about our process and details that are important to you. We sometimes use AI tools to help us with things like reviewing applications, taking notes from screening conversations, scheduling interviews, or supporting assessments. These tools make the process smoother and fairer — but don’t worry, they never make the final decision. Every hiring decision is made by our Talent Acquisition Partners and Hiring Managers, with AI only acting as a helpful assistant. We believe technology should support the process, not replace the human touch. We currently use AI-assisted tools - Metaview for interview notes and Lever Talent Fit to help highlight key experience.
This posting is a genuine, active position in Ataccama.
Perks & Benefits
• Long-Term Incentive Program
• Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
• 5 sick days
• The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
• "Bring Your Friend" referral program
• Flexible working hours & hybrid work setup
• Annual package for mental health support
• RRSP plan available
• Corporate discounts on travel, fitness, attractions, and shopping
• Health, vision, and dental benefits
• Conference tickets to the best industry events of the year
• Online courses & company access to Udemy to hone your skills
• Kitchen stocked with fresh fruit and juice, teas, and the best coffee
Work Equipment
• Company laptop
• Company mobile phone
While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company.
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