VP of Marketing

Packetlabs is a cybersecurity consulting firm specializing in Advanced Penetration Testing. We offer several services, including Infrastructure Penetration Testing, Web & Mobile Application Testing, Social Engineering, Red Team exercises, Source-code Reviews and Exploit Development. Our clients occupy several industries, including but not limited to: government, technology, law enforcement, retail, healthcare and financial.

We are seeking an experienced and results-driven VP of Marketing to join our leadership team. The successful candidate will be responsible for driving the growth and expansion of our organization by implementing strategic marketing initiatives and overseeing all marketing activities. This is an exciting opportunity to make a significant impact in a dynamic and growing company.

What you’ll be doing

• Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives and goals.
• As a player-coach, lead by example. Be directly involved in the tactical execution of all elements of the Marketing plan
• Build, lead, and manage a high-performing marketing team that fosters a culture of collaboration, innovation, and accountability.
• Oversee the creation and execution of marketing campaigns, including content creation, social media, email marketing, PR, events, SEO, AEO, and paid media, to generate leads and increase brand awareness.
• Monitor and analyze marketing performance metrics, adjusting strategies and tactics as needed to optimize results.
• Collaborate with the sales team to develop and execute account-based marketing initiatives that support revenue growth.
• Establish and maintain relationships with industry influencers, partners, and media to enhance the company's reputation and visibility.
• Stay current on industry trends and competitor activities, proactively identifying opportunities to expand market share.
• Oversee the management of the marketing budget, ensuring optimal allocation of resources to achieve desired outcomes.
• Collaborate with the Sales team to develop and execute account-based marketing initiatives that support revenue growth
• Work with R&D to effectively bring new solutions to the market

Who you are

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree or MBA preferred.
• A minimum of 6 years of experience in marketing, with at least 3 years in a leadership role within the cybersecurity or technology industry.
• Proven track record of developing and executing successful marketing strategies in mid-to-large-sized organizations, driving significant business growth.
• Exceptional leadership skills with the ability to coach, inspire, motivate, and develop a high-performing marketing team.
• Strong analytical skills and data-driven thinking, with experience in marketing performance measurement and optimization.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization.
• In-depth knowledge of the cybersecurity industry, including market trends, competitive landscape, and customer needs.
• Proficiency in digital marketing tools and platforms, including marketing automation, CRM, analytics software, SEO tools, and paid media platforms such as Google, LinkedIn, Bing, Facebook and Reddit.
• Willingness to travel as needed to represent the company at industry events and engage with clients and partners.

Why Us? 

• Amazing team and working environment
• Competitive compensation and pay for performance
• Work from Home Anywhere in Canada
• Employee Growth & Development
• Paid Training & Certifications
• Participation in the corporate benefit plans
• Wealthsimple GRSP with corporate matching (Retirement Package)
• Plenty of vacation and personal days