About ROLLER
ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences.
ROLLER helps its customers offer amazing guest experiences through a full suite of venue management features. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks - to name a few!
At the heart of ROLLER is our team - which consists of 200+ highly energetic, driven, intelligent, and humble professionals, all contributing to help build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way toward becoming a global success story. But most of all, we love what we do, have a great time doing it, and are looking for like-minded people to join us on this amazing journey!
What You’ll Do
Our Partner Marketing will be a critical player in enhancing the success of ROLLER’s partnerships by developing and executing impactful co-marketing strategies with our partner companies. In this role, you will collaborate closely with internal teams, including Partnerships, Marketing, Product, and Customer Success, to align on goals and deliver cohesive, strategic initiatives.
You will serve as a key liaison between ROLLER and its partners, creating co-branded campaigns and engaging activities, such as conferences, events, webinars, and newsletters, that highlight the value of our partnerships. By fostering strong partner relationships and crafting compelling marketing materials, you will amplify our “better together” narrative, driving referrals to and from partners, and delivering mutual value for ROLLER, our partners, and our shared customers.
Success in this role means turning partnerships into thriving ecosystems through innovative marketing programs, strategic alignment, and measurable impact, creating win-win-win scenarios that support our growth and strengthen our partner ecosystem.
Key Responsibilities
- Develop and Execute Co-Branded Marketing Campaigns
- Plan and manage multi-channel co-branded initiatives, including conference activities, events, webinars, email campaigns, and content creation, to drive partner engagement and demand generation.
- Design and Manage Partnership Marketing Materials
- Collaborate with the ROLLER Marketing team, while taking the lead, to create impactful collateral, such as presentations, monthly newsletters, brochures, case studies, and promotional content, ensuring alignment with brand guidelines.
- Foster and Strengthen Partner Relationships
- Serve as the primary point of contact for marketing initiatives, building and maintaining strong relationships with partners to align on joint goals and strategies.
- Optimize Partner Marketing Programs
- Monitor, analyze, and report on the performance of partner marketing activities, providing actionable insights and recommendations for continuous improvement.
- Research and Innovate
- Maintain a deep understanding of ROLLER’s platform, target markets, and partner ecosystem to create compelling and relevant marketing materials.
About You
- You are based in or willing to relocate to the Austin, TX area for a hybrid, flexible home and office role
- Experience: 2+ years in a partner marketing role or a similar role, with a proven track record of executing successful co-marketing campaigns. Experience with SaaS and/or in the attractions industry as an operator is a plus.
- Marketing Expertise: Strong understanding of marketing strategies, tools, and tactics, including digital marketing, content creation, and event marketing.
- Relationship Management: Excellent interpersonal skills with the ability to build and maintain strong relationships with partners and cross-functional teams.
- Analytical Skills: Ability to analyze data and derive actionable insights to optimize campaigns and measure success.
- Project Management: Strong organizational skills and the ability to manage shifting priorities independently.
- Creativity: A flair for innovative thinking and unconventional problem-solving to create a fun experience for our partners and customers.
Perks!
- You get to work on a category-leading product that customers love, in a fun, high-growth industry (check our Capterra and G2 reviews).
- Generous Vacation Days: Take the time to recharge, explore new adventures, or simply relax.
- Sick Days: Your health comes first! Enjoy paid time off to recover and focus on wellness.
- Paid U.S. Holidays: Celebrate and unwind on national holidays with fully paid time off.
- ROLLER Recharge Days: Dedicated days where we all step back, refresh, and disconnect together
- Holiday Office Closure (role dependent): Allocated days off during the holiday season to enjoy with family and friends.
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
- 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
- 401(k) plan as well as health insurance.
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
- Individual learning & development budget plus genuine career growth opportunities as we continue to expand!
What You Can Expect
- Initial call with our Talent Acquisition Manager
You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have. - Interview with our VP of Partnerships
You will get to meet with our VP of Partnerships to learn more about the role & ROLLER whilst also talking through your experience in more detail. - Loop Interviews
This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for! - Presentation You will be given a prompt to prepare a presentation. This is an opportunity to showcase your communication skills, problem-solving abilities, and how your experience aligns with the role.
