The Marketing Manager develops and executes strategic marketing initiatives to enhance brand presence, engaging target audiences and driving business growth through social media, events, content generation, CRM administration, and market research.
As the Marketing Manager, you will play a crucial role in developing and executing strategic marketing initiatives to enhance the company's brand presence, engage our target audience, and drive business growth. You will oversee various aspects of marketing, including events, social media, presentations (decks), website management, CRM administration, market research, market information analysis, and content generation.
Content Generation
- Develop compelling content for various marketing channels, including blogs, whitepapers, and case studies.
- Collaborate with subject matter experts to create informative and engaging content.
- Ensure content aligns with brand messaging and resonates with the target audience.
Socials
- Develop and implement social media strategies to enhance brand visibility and engagement.
- Create and curate compelling content for various social media platforms.
- Monitor social media analytics to track performance and adjust strategies accordingly.
Decks
- Create visually appealing and impactful presentations (decks) for internal and external use.
- Collaborate with key stakeholders to gather information and insights for effective presentation content.
- Ensure consistency in branding and messaging across all presentations.
Website
- Manage and update the company website to ensure it reflects current branding and messaging.
- Collaborate with web developers to implement improvements and new features.
- Monitor website analytics to identify opportunities for optimization.
Events
- Plan, organize, and execute both virtual and in-person events to promote brand awareness and engagement.
- Collaborate with cross-functional teams to ensure seamless event execution and alignment with marketing objectives.
- Evaluate and report on the success of events, recommending improvements for future initiatives.
CRM Administration
- Oversee the administration of the Customer Relationship Management (CRM) system.
- Ensure accurate data entry, track customer interactions, and implement CRM best practices.
- Collaborate with the sales team to optimize CRM usage for customer engagement.
Market Research
- Conduct market research to identify industry trends, competitive landscape, and customer needs.
- Analyze market data to provide insights that inform strategic decision-making.
- Stay abreast of emerging trends and technologies in the insurance industry.
Qualifications
- Creative mindset with the ability to think strategically.
- Excellent communication and interpersonal skills.
- Proven experience in marketing, with a focus on the insurance or financial services industry preferred.
- Strong project management skills and the ability to multitask effectively.
- Bachelor's degree in Marketing, Business, or a related field.
- Proficiency in CRM systems, website management, and social media platforms.
If you are passionate about marketing, possess a strategic mindset, and are eager to contribute to the success of a leading insurance brokerage, we invite you to apply for this exciting opportunity.
Cavell Risk Toronto, Ontario, CAN Office
100 King Street West, Suite 2630, , Toronto, Ontario , Canada, M5X1B1
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