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Leads paid social strategy and execution for healthcare and pharmaceutical clients across Meta, LinkedIn, and emerging platforms. Owns campaign planning, setup, targeting, creative trafficking, bidding, pacing, optimization, reporting, and client recommendations. Builds platform and vendor relationships, evaluates emerging capabilities, and coaches paid social specialists while supporting compliance, brand safety, viewability, and fraud mitigation.

Lead discovery and requirements gathering for omnichannel healthcare marketing programs. Translate stakeholder needs into clear functional/non-functional requirements, workflows, and delivery-ready documentation. Partner with Technology, QA, Analytics, Media, and PM teams to ensure traceability, support solution design, validate requirements, and guide delivery across timelines.