Leads the adaptation and implementation of North American brand and category marketing plans for the Canadian market. Coordinates integrated communications across internal teams, agencies, suppliers, franchise, commercial, customer, and bottler stakeholders. Develops market-specific opportunities, briefs creative partners, manages budgets, supports retail and foodservice activation, and ensures marketing materials protect company trademarks and investments.

Leads revenue growth management and OBPPC strategy for Coca-Cola’s Canadian Stills and Advanced Hydration portfolios, including BODYARMOR and POWERADE. Develops consumer occasion, packaging, pricing, promotion, channel, portfolio, and innovation strategies; evaluates financial performance; identifies growth opportunities; and translates strategies into annual plans and execution guidance. Partners with marketing, commercial, finance, sales, bottlers, franchises, and innovation teams while serving as the Canadian portfolio’s RGM and OBPPC subject-matter expert.

Leads franchise operations across Canada, partnering with bottling partners to execute commercial strategies, grow revenue and market share, manage performance metrics and budgets, build capabilities, coordinate channel planning, provide market feedback, and negotiate bottling, supply chain, and governance agreements.