Runs webinar, podcast, video, and in-person event production from planning through publication. Responsibilities include speaker and guest coordination, recording and editing audio/video, content repurposing, event logistics, vendor management, budget tracking, registration, attendee coordination, and post-event distribution. The role also maintains a searchable content library and supports social, email, and blog publication.

Own demand generation from first touch through sales handoff. Manage paid search and social campaigns, budgets, targeting, landing pages, testing, and cold outreach. Build HubSpot nurture workflows, segmented email campaigns, and maintain lead database quality. Execute account-based marketing campaigns with sales, track engagement, and report on pipeline contribution, conversion rates, cost per lead, and ROI. Requires two to three years of demand generation, performance marketing, or marketing operations experience.