Manage and execute social content calendars across client accounts, ensuring brand alignment and timely asset delivery. Create captions, hashtags, and briefs for shoots and influencer/UGC content. Monitor analytics and KPIs, translate data into optimizations, support monthly reporting, and collaborate with internal teams for cohesive campaign execution.

Lead integrated PR and influencer campaigns for a global CPG client, spending 50-60% on influencer strategy and activations. Oversee media relations, experiential events, budgets, KPIs, team leadership, client service, reporting, and business development to drive measurable ROI and account growth.

Freelance PR and digital specialist rostered to support agency clients with PR strategy, media and influencer relations, paid and earned media placements, social and content creation, marketing strategy, and design. Manage and execute Meta and TikTok ad campaigns, deliver creative campaigns and campaign assets, and provide portfolio and rates when applying.