Manage and grow PMA's beverage portfolio in Toronto Central by meeting outlet execution, inventory and depletion targets. Maintain journey plans, conduct regular reviews with Sales Manager, deliver territory scorecards, control investments within budget, and develop stakeholder relationships. Frequent fieldwork and overnight travel required.

Develop and execute annual brand plans for assigned alcoholic beverage brands, delivering ATL/BTL campaigns, managing budgets and agencies, tracking performance and KPIs, supporting product launches, and collaborating with Sales, Trade Marketing, and suppliers to drive sales, market share, and brand equity.

Lead PMA portfolio development and head-office coverage at LCBO to achieve NSV, depletion, MES and SCD targets. Build customer development plans, manage SKU shipment forecasts, control investments, run performance reviews and scorecards, and steward complex customer and stakeholder relationships to expand consumer access to PMA brands.