Own Everist’s organic social strategy across Instagram and TikTok, including content creation, scheduling, community engagement, trend monitoring, and creator coordination. Develop and optimize paid social creative with the growth team, using performance data to guide testing. Write copy for social, ads, email, product descriptions, campaigns, retail materials, and broader brand storytelling while maintaining a consistent beauty and wellness brand voice.

Own Everist’s creative and content output across organic social, paid social, and broader brand channels. Create, shoot, edit, and publish photo and video content; manage Instagram and TikTok; develop content calendars and paid ad creative; monitor trends and community engagement; analyze creative performance; and write copy for social, ads, email, product pages, websites, and campaigns while maintaining a consistent brand voice.