Finance Manager serving as a strategic partner to the Commercial Business Unit. Responsibilities include financial reporting, forecasting, budgeting, business performance reviews, brand and portfolio analysis, marketing expense management, internal controls, financial modeling, process improvement, and evaluation of growth initiatives. The role influences commercial decisions and manages, coaches, and develops one Senior Financial Analyst while partnering across functions.

Leads Canada's digital marketing, eCommerce, omnichannel, and D2C strategies across major consumer brands. Drives digital commerce growth through retail media, search, promotions, merchandising, analytics, and innovation. Oversees consumer journey optimization, personalization, content, social media, measurement, and AI-enabled opportunities. Partners across Marketing, Sales, Analytics, IT, agencies, and global teams while managing two direct reports and building organizational digital capabilities.