Conduct product and user behavior analysis, define KPIs, build dashboards and models, and design and evaluate A/B and multivariate experiments. Partner with product, lifecycle, marketing, data, and engineering teams to generate insights, improve user experiences, inform feature launches, and support growth decisions.

Own Mistplay’s organic acquisition strategy across social, referrals, promo codes, sweepstakes, partnerships, and emerging growth channels. Lead internal teams and agencies, design and scale experiments, manage budgets and tooling, and measure impact on installs, retention, CAC, and engagement. Partner cross-functionally with product, engineering, performance marketing, brand, creative, analytics, finance, and legal to build durable, measurable growth programs.