Design end-to-end experiences for core treatment categories (intake through ongoing care), own scoped features, translate clinical complexity into clear, trust-building interfaces, use AI tools for prototyping and research synthesis, partner with Product/Engineering/Clinical/Research, and contribute to design systems.

Lead creative strategy and testing for Canada across paid social and video channels. Turn customer insights into briefs, scripts, and experiments; analyze performance metrics to iterate creative; collaborate with designers, media buyers, regulatory and brand partners; build testing frameworks and playbooks; use AI to accelerate research and creative development.