Owns a major sports and entertainment influencer-marketing account from strategy through delivery. Responsibilities include client relationship management, campaign operations, creator casting and contracting, compliance, budget pacing, performance analysis, process improvement, and management of two Campaign Managers. The role requires expertise in sportsbook, DFS, fantasy, NFL or NBA creator programs, fast campaign turnaround, FTC and platform compliance, and AI-enabled workflows. Some weekend work is required around games and live events.

Own a portfolio of influencer marketing accounts, driving renewals, expansion, revenue retention, delivery quality, margins, and campaign performance. Lead and develop Campaign Managers, oversee client strategy and executive relationships, manage budgets and resourcing, set influencer casting and production standards, and resolve escalations. Partner cross-functionally with Sales, Legal, Product, and Strategy while using analytics and AI to improve campaign operations and client outcomes.

Manage and optimize paid media campaigns across TikTok, Meta, and YouTube. Analyze performance, conduct testing, make data-driven recommendations, manage significant budgets, report findings to clients, and collaborate with internal teams across countries and time zones.