Own and optimize demand generation to drive demos and pipeline. Design, execute, and A/B test integrated programs across paid search, paid social, SEO, email, content, and events. Manage marketing tech stack and attribution, analyze performance and unit economics, partner with Sales/Product/Revenue Ops, direct agencies, and apply AI tools to accelerate workflows and AEO strategies.

Prospect enterprise healthcare accounts, research account-specific challenges, build targeted outreach sequences across email/LinkedIn/calls, create discovery meetings and early pipeline, support qualification alongside Account Directors, refine AI-driven outreach workflows, and maintain accurate Salesforce records.

Own and evolve League’s cross-platform design system across web, iOS, and Android. Build component libraries, theming architecture, token pipelines, design-to-code tooling, automated quality checks, and AI-agent infrastructure. Ship production React and TypeScript code, establish accessibility standards, resolve architectural decisions, and improve collaboration between designers and engineers through documentation, teaching, and AI workflow practices.