The Senior Specialist, Marketing Content & Media is responsible for developing and executing social media strategies, content creation, analytics, and influencer engagement for TaylorMade Golf Canada. This role involves managing paid media assets and supporting digital marketing initiatives while delivering insights through reporting and community engagement, all while maintaining the brand's voice and cultivating relationships with customers and influencers.

The Senior Specialist, Email Marketing will develop and execute email and SMS strategies to enhance customer acquisition, retention, and growth. Key responsibilities include managing email campaigns, optimizing segmentation, reporting performance metrics, and collaborating with various internal teams to ensure campaign success.