Leads e-commerce strategy, marketplace growth, online merchandising, advertising, customer experience, and P&L performance across B2B and B2C channels. Manages relationships with marketplace buyers, oversees promotions and digital campaigns, analyzes sales and ROI, forecasts demand, and coordinates inventory planning with warehouse, merchandising, and purchasing teams.

Leads group-wide marketing, communications, brand, and campaign strategy across three companies. Oversees creative direction, brand consistency, internal teams, external partners, marketing operations, AI adoption, budgets, CRM-driven communications, campaign performance, events, trade shows, and sales enablement. Partners with executive leadership and cross-functional teams to align marketing with commercial and brand objectives.

Design and maintain websites, landing pages, CRM interfaces, customer portals, email templates, and digital marketing materials across three brands. Collaborate with marketing, product, IT, and sales teams on product launches, campaigns, brand consistency, and user experience. Monitor website performance and analytics, maintain digital content, optimize mobile usability, and support preparation of photography, video, and other digital assets.