Leads group-wide marketing, communications, brand, and campaign strategy across three companies. Oversees creative direction, brand consistency, internal teams, external partners, marketing operations, AI adoption, budgets, CRM-driven communications, campaign performance, events, trade shows, and sales enablement. Partners with executive leadership and cross-functional teams to align marketing with commercial and brand objectives.
Role Overview
CTG Group is seeking a Director of Marketing to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.
This role based is ideal for a strategic, hands-on marketing leader who can set direction, build scalable systems, and oversee execution across internal team members, AI-enabled workflows, and outsourced creative partners. The Director will own the marketing vision while ensuring consistent, high-quality execution across all channels, brands, and markets.
Key Responsibilities
- Own and evolve the group-level marketing and communications strategy across CTG, Giftcraft, and Malinda.
- Define annual and quarterly marketing priorities aligned with commercial and brand objectives.
- Lead integrated campaigns across the customer lifecycle, from brand awareness to conversion and retention.
- Act as the senior marketing partner to executive leadership, providing strategic guidance, reporting, and recommendations.
Creative Direction & Brand Management
- Develop and oversee creative briefs to ensure cohesive messaging and visual direction across all digital and physical assets.
- Guide creative direction for campaigns, product launches, sales initiatives, and corporate communications.
- Maintain and evolve brand guidelines for each group company
- Ensure brand consistency across websites, social platforms, email, print materials, trade shows, and events.
Team Leadership & External Partnerships
- Build and manage a lean internal marketing team across junior and mid-level roles.
- Lead and coordinate external partners including graphic designers, video editors, photographers, and specialized agencies.
- Establish efficient workflows, timelines, and approval processes across internal and outsourced teams.
- Foster a collaborative, accountable, and performance-driven marketing culture.
Digital, AI & Marketing Operations
- Champion the adoption of AI tools to improve content creation, campaign planning, analytics, and workflow efficiency.
- Oversee website content, email marketing strategy, and CRM-driven communications in collaboration with specialists.
- Ensure marketing operations are scalable and aligned across brands and regions.
- Manage marketing budgets, resources, and distributor relationships.
Campaign Performance & Reporting
- Define KPIs and oversee performance tracking across channels, campaigns, and brands.
- Analyze CRM insights and continuously optimize marketing initiatives.
- Present regular performance updates and strategic recommendations to leadership.
Events & Trade Shows
- Oversee marketing strategy and creative for trade shows, open houses, and corporate events.
- Ensure sales teams are supported with compelling presentations, launch assets, and marketing materials.
- Partner closely with sales, merchandising, and product teams to align go-to-market efforts.
Required Qualifications
- 8–12+ years of experience in marketing, communications, or brand leadership roles.
- Proven experience leading multi-channel marketing strategies across digital, social, email, web, and print.
- Strong creative leadership skills with experience guiding internal teams and external partners.
- Experience managing budgets, vendors, and cross-functional initiatives.
- Familiarity with CRM platforms, CMS tools, and digital analytics environments.
- Working knowledge of AI-powered marketing tools and modern marketing workflows.
- Excellent communication, organizational, and leadership skills.
- Ability to work in office or hybrid in Toronto as required.
Preferred Qualifications
- Experience working across multiple brands or business units.
- Background in consumer products, lifestyle, or B2B/B2B2C environments.
- Experience supporting sales teams and large-scale events or trade shows.
Benefits
- Company events
- Extended health care
- Dental and vision care
- Employee assistance program
- Paid time off
Why Join Us
- Opportunity to work across three established and growing lifestyle brands.
- Collaborative environment where creativity and innovation are encouraged.
- Be part of a team shaping the future of our digital customer experience and brand storytelling.
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