Manage and scale high-volume paid media campaigns (Google and Microsoft Ads), optimize bidding and attribution, oversee budgets and KPIs (ROAS, CPA, CTR, CVR), automate processes, analyze performance, produce reports, run pilots for new platforms, and collaborate with cross-functional teams to drive measurable business outcomes.

Lead and scale an enterprise, multi-location SEO program across 600+ sites. Define strategy and KPIs, build AI-powered automation and playbooks, own local and AI search optimization, manage stakeholders/vendors, analyze performance across sites, and drive new patient growth via organic, local, and AI search channels.