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Lead cross-channel programmatic strategy and manage campaigns end-to-end across planning, activation, measurement, and data/tech teams. Translate client briefs into performance-driven plans, present recommendations, run test-and-learn initiatives, leverage DSP knowledge and measurement (lift studies, MMM) to build performance stories, and coordinate creatives and stakeholders for on-time execution.

Support day-to-day programmatic campaign operations: campaign setup, pacing, optimization, auditing creatives and tags, liaising with vendors/agencies, reporting inputs, Salesforce syncing, and process documentation across multiple DSPs while collaborating with Programmatic Managers and Ad Ops.

Lead setup, execution, and optimization of programmatic and digital campaigns (Google Ads, DV360, YouTube). Manage media buys, vendor and publisher relationships, cross-functional collaboration, performance analysis, tracking, and budget pacing. Oversee 1-2 direct reports and ensure data integrity and campaign delivery.