Develops and executes data-driven, omnichannel marketing plans for Audiology, Optometry, and Ophthalmology markets. Responsibilities include acquisition, activation, usage, retention, lifecycle marketing, brand management, partnership marketing, campaign optimization, budgeting, analytics, and cross-functional collaboration. The role serves as an industry subject matter expert, presents plans and results to stakeholders, manages B2B and B2B2C initiatives, and drives growth through offers, promotions, and marketing technology.