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Supports media investment and activation for broadcast and digital campaigns. Responsibilities include entering and maintaining buys in MediaOcean and Prisma, managing campaign delivery, reconciling budgets, coordinating buy changes and creative specifications, posting campaigns, monitoring performance, and generating pre- and post-campaign reports using measurement tools such as Numeris.

Manage end-to-end programmatic media campaigns, including planning, platform setup, activation, optimization, pacing, reporting, and client service. Build DSP-based media plans, oversee timelines and trafficking, monitor campaign performance, recommend optimizations, and ensure delivery against goals. Partner with agencies, clients, vendors, and internal teams while contributing to presentations, innovation, and process improvements. Mentor coordinators and provide guidance on programmatic platforms, measurement, and campaign execution.

Oversee end-to-end programmatic media campaigns, including planning, platform setup, activation, pacing, optimization, reporting, and client account management. Build DSP-based media plans, monitor campaign performance and delivery, maintain optimization insights, support pitches and client presentations, and collaborate with internal teams and agency partners. The role also mentors coordinators, evaluates vendors and measurement solutions, and contributes innovations to programmatic services and trading processes.

Supports programmatic media campaigns from planning and creative trafficking through activation, optimization, reporting, and delivery. Coordinates timelines, media-plan requirements, campaign setup, and communications across internal teams and agency partners. Uses DSPs, financial platforms, and analytics tools to monitor performance, document optimization insights, and meet campaign goals. Requires strong organization, communication, attention to detail, and introductory knowledge of programmatic advertising platforms and inventory sources.

Develops cross-channel programmatic and digital strategies based on client objectives and KPIs. Leads campaign projects across planning, activation, measurement, and data teams; presents recommendations to clients; oversees display, video, audio, gaming, CTV, and social strategies; drives testing and innovation across DSPs and emerging media technologies; and partners with measurement and creative teams to communicate performance insights.

Leads digital media activation strategy, execution, and optimization across Paid Social and Programmatic channels. Manages activation teams, resources, workflows, QA, pacing, and cross-functional delivery. Serves as senior client contact, translating campaign data into strategic insights, and evaluates emerging advertising platforms and formats. The role focuses on lower-funnel performance, including app acquisition and conversions, while ensuring operational excellence and stakeholder alignment.

Lead media innovation and AI strategy for Mazda within the WPP Open ecosystem. Develop strategic narratives, high-level technology solution designs, and client value propositions. Serve as a trusted advisor on data, audience, media, and AI initiatives; coordinate cross-functional teams, identify and escalate issues, demonstrate ROI, and provide thought leadership on data-driven marketing and emerging AI solutions.

Lead the setup, execution, monitoring, optimization, and reporting of programmatic and digital media campaigns, primarily using Google Ads and DV360. Manage YouTube activation, paid media buys, vendor and publisher relationships, budget pacing, tracking accuracy, and campaign performance. Collaborate with planning and account teams across Google brands, resolve execution issues, maintain data integrity, and oversee one to two direct reports.