Owns Casino product initiatives from ideation through launch and optimization. The Product Manager prioritizes customer and business needs, defines goals, coordinates with engineering and cross-functional stakeholders, analyzes market and product performance, and reports on outcomes. The role requires Canadian customer advocacy, domain expertise, strong quantitative and communication skills, and the ability to influence teams while managing multiple initiatives.

Supports brand marketing initiatives and manages campaign intake, timelines, stakeholder communications, agency relationships, and creative asset development. Partners with business leaders to prioritize marketing work, select execution approaches, optimize processes using emerging technologies and AI tools, and report campaign performance. The role requires strong project management, brand marketing knowledge, analytical ability, communication skills, and experience coordinating agencies and campaigns from brief through launch.

Leads FanDuel Canada's Sportsbook brand strategy, creative direction, integrated campaigns, media and brand partnerships, organic social content, and marketing innovation. Builds measurement frameworks, translates consumer insights into actionable strategies, manages agencies and external partners, and coaches a high-performing Brand and Content team. Collaborates cross-functionally with Product, Media, Commercial, CRM, Legal, Communications, Creative, and Analytics teams to strengthen brand affinity, acquisition, retention, and commercial performance.