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Leads paid social strategy and execution for healthcare and pharmaceutical clients across Meta, LinkedIn, and emerging platforms. Owns campaign planning, setup, targeting, creative trafficking, bidding, pacing, optimization, reporting, and client recommendations. Builds platform and vendor relationships, evaluates emerging capabilities, and coaches paid social specialists while supporting compliance, brand safety, viewability, and fraud mitigation.

Lead complex multi-channel marketing and digital projects, managing scope, schedule, budget, risk, and quality. Serve as primary client contact, oversee $1.75M-$3M revenue, drive financial processes, and coach PMs and Coordinators to improve delivery practices.

Lead discovery and requirements gathering for omnichannel healthcare marketing programs. Translate stakeholder needs into clear functional/non-functional requirements, workflows, and delivery-ready documentation. Partner with Technology, QA, Analytics, Media, and PM teams to ensure traceability, support solution design, validate requirements, and guide delivery across timelines.

Lead design and delivery of Salesforce Marketing Cloud solutions, build email campaigns and automation (Journey Builder, Automation Studio, Email Studio), integrate SFMC with Salesforce and third-party systems, implement Cloud Pages with AMPscript/SSJS/HTML/CSS/JS, write and optimize SQL for segmentation, ensure data hygiene and compliance, and provide client-facing technical leadership.

Lead integrated B2B marketing strategy and operations to connect marketing activity to pipeline impact. Define CRM, lifecycle, funnel, and attribution frameworks; partner with Growth and Sales Ops; build reporting and dashboards; and align creative, content, digital, and marketing operations teams to drive measurable pipeline and revenue outcomes.

Design, build, test, and maintain scalable integrations and data pipelines using Informatica IDMC, Workato, and cloud data platforms. Integrate files, databases, warehouses, and CRM systems; implement data quality, error handling, and performance tuning; support UAT, deployment, documentation, and operational handover; collaborate with architects, developers, and analysts to deliver well-architected solutions.

Design and optimize scalable ETL pipelines and enterprise data warehouse solutions to support omnichannel analytics and AI products. Collaborate with analysts, engineers, project managers, and clients to gather requirements, deliver BI dashboards and integrations (Power BI, Fabric, Tableau), ensure data quality, and standardize engineering practices including Git, documentation, and reusable code.

Lead FP&A functions including executive and management reporting, budgeting, forecasting, cash-flow modeling, and variance analysis. Produce actionable business insights, automate reporting and workflows, design scalable reporting infrastructure, and present findings to senior leaders to improve financial performance.