Lead local execution of global go-to-market campaigns for software, brand, hardware or peripherals. Translate insights into marketing plans, brief agencies, manage paid media, coordinate stakeholders, oversee asset localization and budgets, run post-campaign analysis, and ensure brand consistency while leveraging audience data and consumer insights.

Support evaluation of PlayStation's game portfolio through market and competitive analyses, build and maintain financial and portfolio models, advise senior leaders on risk/return tradeoffs, and deliver polished presentations and recommendations to studio and executive teams.