Leads the conversion rate optimization practice for Shopify ecommerce clients. Uses funnel, cohort, segmentation, statistical, and behavioral analysis to develop experimentation roadmaps, execute A/B and multivariate tests, and deliver revenue-focused recommendations. Owns GA4, Shopify, BigQuery, SQL, Looker dashboards, analytics integrity, reporting, ROI and growth modeling, personalization, and AI-enabled experimentation. Partners with UX, design, and development teams, presents findings to clients, oversees contractors, and manages multiple engagements.