Own paid media strategy and performance across D2C, retail media, marketplaces, and influencer channels in the U.S. and Canada. Manage multi-million-dollar budgets, ROAS and CAC targets, forecasting, launches, inventory alignment, and cross-functional planning. Lead and develop a two-person paid media team while remaining hands-on in advertising accounts. Formalize influencer operations, expand retail media channels, and scale profitable growth across Google, Meta, TikTok, Amazon, Shopify, and major retail marketplaces.

Owns budgeting, budget-to-actual analysis, Amazon and Shopify revenue reconciliations, pricing audits, sales reporting, month-end inventory adjustments, and financial modeling. Supports month- and year-end close, forecasting, margin analysis, supply chain data, process improvement, and SAP automation initiatives. Partners cross-functionally to explain variances, identify cost savings, improve financial processes, and provide reliable business insights.