Manages distributor, agent, and retail partnerships across Canada to grow Sazerac brand distribution, visibility, market share, and sales performance. Develops business plans covering pricing, shelving, merchandising, and promotions; improves execution across on- and off-premise channels; uses analytics and market insights to identify opportunities; and coordinates priorities across customers and partners.

Leads Sazerac’s national sales strategy across Canada, driving volume, market share, distribution, innovation, and brand contribution. Builds senior relationships with retailers, liquor boards, distributors, and internal stakeholders; develops commercial plans, manages KPIs, identifies growth opportunities through analytics, and guides execution. Requires extensive Canadian CPG, beverage, or consumable sales leadership experience, including retailer, distributor, and liquor board management.

Leads strategic on-premise customer and distributor relationships across Canada to grow brand distribution, visibility, and market share. Develops and executes market programs, influences internal and external stakeholders, uses KPIs and market insights to identify opportunities, and improves execution. Requires Canadian on-premise sales experience, relationship management, distributor-driven business expertise, and the ability to drive results across customers, partners, and cross-functional teams.