Manages sales programs, client relationships, strategic planning, revenue growth, and P&L performance for assigned clients. Develops and implements marketing and sales strategies, analyzes syndicated data and market trends, achieves client sales and distribution goals, manages promotional funds, identifies new opportunities, and coordinates internal teams to support client initiatives. The role requires strong sales presentation, communication, forecasting, prioritization, and customer relationship skills, with travel up to 40%.

Leads client and market management for a consumer-packaged goods sales and marketing business. Develops strategic sales and trade plans, manages customer relationships, oversees revenue budgets and P&L performance, supports product launches, coordinates category reviews, and expands company services. Maintains trade planning systems, ensures operational processes are followed, communicates with internal and external partners, and prepares annual meetings. Requires occasional driving and up to 20% travel.

Supports customer sales planning through demand forecasting, trade-spend planning, POS and competitive analysis, forecast accuracy reviews, promotional impact assessment, and reconciliation of trade deductions. Develops customer projections, documents assumptions and risks, identifies forecast gaps, provides volume and trade-spend reporting, and recommends adjustments to improve planning and operational processes. Requires strong analytical, communication, organizational, and spreadsheet skills, along with CPG experience.