Own lifecycle marketing for two CPG brands across email, SMS, loyalty, and subscriptions. Build campaigns, automated flows, integrations, dashboards, and A/B tests using Klaviyo, Shopify, GA4, and related tools. Analyze retention, LTV, cohorts, and campaign performance while improving conversion and repeat purchases. Write copy, troubleshoot systems, create automations and SOPs, and partner with leadership to scale DTC marketing operations.