Lead lifecycle marketing strategy across a portfolio of sports brands, owning CRM roadmap and automated journeys across email, push, SMS and in-app messaging. Drive acquisition, engagement, retention and LTV through segmentation, personalization, experimentation, analytics, and cross-functional collaboration while managing and developing the CRM team.

Lead and execute organic growth strategy across SEO, AIO and GEO for North America. Optimize content and technical SEO (crawl, Core Web Vitals, schema), run competitive analysis, partner cross-functionally, measure and test performance, and guide content strategy to maximize visibility, traffic, and revenue.