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Owns UX content strategy and interface copy across GS1 Canada’s digital products. Writes clear, accessible content for complex workflows and all interface states, maintains terminology and content standards, prepares copy for development, reviews staging releases, and uses research and behavioral data to improve outcomes. Collaborates with design, product, engineering, data, translation, and corporate teams while applying WCAG and AODA requirements.

Leads GS1 Canada’s enterprise business intelligence, analytics, market intelligence, KPI framework, and AI-enabled transformation. Builds and manages the analytics function, develops predictive and decision-oriented insights, supports executive and Board reporting, and partners cross-functionally on subscriber growth, retention, adoption, performance, and market opportunities. Establishes governance, responsible AI practices, measurement standards, and team capabilities while translating complex data into strategic recommendations.

Designs end-to-end digital product experiences from discovery through delivery and measurement. Responsibilities include customer research, prototyping, usability testing, interaction and visual design, enterprise workflow simplification, design system contributions, accessibility compliance, and collaboration with product, engineering, and business stakeholders. The role also facilitates workshops, presents evidence-based design decisions, supports implementation, and contributes to design practice development.

Designs and leads implementation of enterprise solutions for subscribers by gathering requirements, modeling processes, developing integrations, documenting architectures, and coordinating cross-functional delivery. The role oversees solution roadmaps, APIs, Azure data platforms, application health, security, cost, support, and SDLC practices. It also contributes to process redesign, stakeholder communication, project planning, onboarding, training, and continuous improvement across business and technical teams.