Leads strategic marketing for assigned products and solutions, including positioning, messaging, go-to-market planning, product launches, sales enablement, customer adoption, and performance measurement. Partners cross-functionally with Product Management, Sales, Demand Generation, Lifecycle Marketing, Content, and Digital Experience teams to translate product capabilities into customer-focused value propositions and business growth initiatives.

Leads GS1 Canada’s community management function, overseeing a Standards Lead and coordinating multi-sector stakeholder groups. Develops mandates, operational plans, governance structures, meeting agendas, accountability frameworks, and outcome tracking. Builds senior relationships with industry, government, and standards organizations; drives cross-departmental collaboration, standards adoption, training, change management, continuous improvement, and reporting to leadership and boards.

Write and edit customer-facing marketing copy across web, email, campaigns and product channels. Translate approved positioning and messaging into channel-ready content, optimize for SEO/GEO and accessibility, coordinate French translations, support cross-functional teams, manage multiple requests, apply editorial standards and use performance data and AI tools to improve clarity, discoverability and conversion.