Develops and optimizes conversion-focused content across email, SMS, landing pages, paid advertising, and other channels. Analyzes campaign data, creates A/B test variations, and collaborates with marketing and design stakeholders to improve acquisition, engagement, conversion, and retention. The role requires persuasive writing, customer psychology, conversion optimization, and effective use of AI to build cross-team content systems.

Lead and execute cross-channel marketing initiatives including lifecycle email/SMS, paid creative production, website/landing page projects, social media, and educational content. Manage marketing calendars, vendor coordination, campaign launches, optimization, and testing while partnering with leadership and external partners to align channels with business priorities.