Execute multi-channel CRM campaigns (email, SMS, push, in-app) to drive player engagement and retention. Use AI-driven segmentation and analytics to target audiences, run A/B tests, QA and deploy compliant communications, monitor KPIs, and collaborate with creative and analytics teams to optimise campaign performance.

Owner of automated lifecycle CRM campaigns across email, SMS, push and in-app. Design, build, QA and deploy campaigns, use AI-driven data insights and analytics to refine targeting, run A/B tests, analyse performance, and coordinate stakeholders to optimise engagement, retention and lifetime value.