Write clear, persuasive copy and develop creative concepts for a large nicotine-category client. Collaborate with creative, account, production, and strategy teams to produce integrated campaigns, decks, scripts, case studies, and presentations. Present and sell ideas to clients, research trends, revise work based on feedback, and support brand voice across channels.

Lead the art direction for CRM and CX initiatives, designing user-centric layouts and assets while collaborating with cross-functional teams and mentoring others.