Leads customer-specific marketing campaigns, ecommerce strategy, retail promotions, product content, search optimization, and in-store and online activations across Canadian retailers. Manages campaign measurement, P&Ls, assortment planning, platform performance, and cross-functional execution. Partners with Brand, Sales, agencies, retailers, and IT to improve awareness, conversion, revenue, market share, and profitability while managing one direct report.

Serve as a strategic HR Business Partner for North American Sales and Commercial teams. Advise leaders on organizational effectiveness, employee relations, engagement, culture, talent development, retention, workforce planning, and leadership capability. Lead change initiatives, career frameworks, talent programs, and multiple HR projects while coaching leaders and supporting geographically dispersed teams. Use employee data and AI-enabled tools to improve decision-making, productivity, adoption, and employee experience. The role requires Canadian employment-law knowledge and familiarity with U.S. practices.