Own and administer the marketing tech stack and execute integrated multi-channel demand-generation campaigns. Configure HubSpot workflows and landing pages, manage paid acquisition and budgets, define lead handoff and attribution with Sales, build performance dashboards, document SOPs, and train teams to drive pipeline and revenue.

Manage the marketing tech stack and execute multi-channel demand generation campaigns. Configure HubSpot workflows, optimize paid acquisition (search, social, PPC), build dashboards and attribution models, align lead handoff with Sales, and document SOPs and playbooks to drive pipeline and revenue.

Lead go-to-market strategy and execution for product launches. Develop messaging, value propositions, and sales/marketing collateral. Conduct market research and customer interviews, partner with Product and Engineering to refine offerings, drive sales enablement, and produce data-driven content like case studies and product guides.