The Senior Graphic Designer at Willful will be responsible for leading the visual identity of the brand across all marketing materials and ensuring cohesive branding across various channels. This includes designing web pages, email templates, digital ads, and collaborating on design experiments to improve marketing performance.

As the CRM and Lifecycle Marketing Manager, you will lead and execute marketing strategies for customer onboarding, conversion, and retention using email and SMS. This role involves analyzing performance metrics, optimizing marketing channels, developing personalized campaigns, and collaborating across teams to enhance CRM performance and contribute to revenue growth.