Leads sales and eCommerce finance partnership, customer profitability analysis, trade spend governance, gross-to-net management, forecasting, and business performance reviews. Provides financial insights for commercial decisions, oversees trade deduction resolution, improves reporting and controls, and coaches the Sales Finance team. Supports profitable growth across customers, channels, brands, and eCommerce operations.

Leads financial planning, forecasting, budgeting, reporting, cost management, inventory analysis, and supply chain finance for Canadian operations. Partners with Supply Chain, Manufacturing, Logistics, and Finance leaders to analyze COGS, logistics costs, working capital, and operational performance. Oversees financial controls, continuous-improvement initiatives, cost savings, and strategic projects while managing and developing a team of two finance professionals.

Leads Canada's digital marketing, eCommerce, omnichannel, and D2C strategies across major consumer brands. Drives digital commerce growth through retail media, search, promotions, merchandising, analytics, and innovation. Oversees consumer journey optimization, personalization, content, social media, measurement, and AI-enabled opportunities. Partners across Marketing, Sales, Analytics, IT, agencies, and global teams while managing two direct reports and building organizational digital capabilities.