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Manage day-to-day execution of media client accounts and campaign workstreams, overseeing timelines, budgets, vendor coordination, status reporting, and risk management. Support financials, vendor SOWs, forecasting, and client communications while contributing to account growth and planning alongside senior leads.

Lead cross-channel media strategy, planning, buying, measurement and team leadership for CPG clients. Set investment approaches, optimization roadmaps, reporting and test-and-learn frameworks. Mentor media managers/directors, ensure platform/tool fluency, translate performance into actionable insights, and align media plans to business outcomes and account strategy.

Lead full-cycle recruitment for senior and specialized roles across creative, strategy, media, digital, and operations. Partner with leaders on workforce planning, build diverse talent pipelines, own candidate experience and employer branding, mentor recruiters, track recruitment analytics, and design early talent programs to strengthen long-term hiring.

The Director of Media Activation leads digital media strategy and execution for clients, managing a team and optimizing campaigns to achieve client objectives.