Lead product strategy and roadmap for fan engagement across sports properties. Drive fan identity, personalization, registration, experimentation, and monetization. Use AI and analytics to prototype, A/B test, segment audiences, integrate third-party vendors, define KPIs, and collaborate cross-functionally to launch and optimize consumer experiences that grow engagement and lifetime value.

Lead and mentor the O&O Ad Operations team to deliver, pace, and optimize direct-sold ad campaigns. Monitor inventory utilization, manage ad platform health (e.g., Google Ad Manager), troubleshoot implementation issues with cross-functional partners, and build scalable processes and automation to improve campaign setup, QA, and reporting to maximize yield and revenue.