The VP, Commercial Finance leads financial and operational functions for commercial initiatives, focusing on forecasting, revenue tracking, risk management, and process optimization. This role collaborates across teams to ensure compliance and drive growth.

Lead and manage a paid social team to plan, execute, QA, and optimize paid social campaigns across major platforms. Develop strategies, train junior staff, manage budgets and partner relationships, troubleshoot tracking/API/attribution issues, and deliver data-driven reporting and client presentations.

Lead paid social strategy, activation, and optimization across major social platforms. Manage and develop a paid social team, oversee campaign builds, negotiate platform partnerships, and drive data-driven testing, measurement, and performance insights to meet client objectives.