Lead growth, performance, lifecycle, and CRM marketing for Activate corporate stores. Own P&L, build multi-year revenue and demand plans, optimize channel investment, analyze retention and attribution, and increase bookings. Manage and mentor CRM and Paid Digital specialists, partner with corporate marketing and communications, and scale systems and AI-powered capabilities to drive store-level bookings and consistent revenue growth.

Lead global product marketing for Activate: define commercial plans, launch calendar, loyalty strategy, and partnership deals. Partner with Technology and Global Partnerships to turn customer insight into product and market launches, drive market rollouts with franchise/JV partners, negotiate entertainment/IP partnerships, and lead a Product Marketing team that uses AI to scale output.