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Leads integrated B2B media strategy across digital and offline channels, including programmatic, CTV, OOH, broadcast, and experiential. Translates client objectives into audience, investment, measurement, and channel recommendations; manages and develops media planners and buyers; partners with activation, analytics, creative, and client teams; evaluates emerging platforms; negotiates with vendors; and presents strategic recommendations and performance insights to executive stakeholders.

Coordinate integrated marketing projects from planning through closeout. Maintain schedules, assignments, documentation, budgets, timelines, milestones, and deliverables; track risks and dependencies; coordinate cross-functional resources; facilitate meetings; communicate status updates; support workflow consistency and process improvements; and escalate issues, delays, and capacity concerns. The role supports Client Success, Strategy, Media, Creative, and Marketing Technology teams in a remote, fast-paced agency environment.

Lead marketing measurement and analytics for B2B clients: define measurement frameworks, translate data into executive narratives, establish KPIs and reporting standards, validate tracking, guide optimization, run performance readouts, and manage analytics talent across client engagements.

Launches, manages, optimizes, and reports on paid media campaigns across programmatic, display, trade, out-of-home, experiential, and content channels. Tracks budgets, bids, pacing, KPIs, audience data, and performance trends; prepares client reports and recommendations. Coordinates with media vendors, publishers, technology platforms, and internal stakeholders while supporting campaign setup, trafficking, quality assurance, documentation, and AI-enabled research and analysis.