Lead the strategic direction and overall health of a large B2B enterprise client account across integrated media and marketing activations. Advise senior stakeholders, connect media, creative, analytics, data, technology, and project teams, and oversee scope, budgets, forecasting, profitability, risks, and delivery. Lead client meetings, multidisciplinary teams, and growth opportunities while coaching account staff and ensuring media programs align with broader business and marketing objectives.

Manage and optimize paid search campaigns across Google Ads and Microsoft Ads. Perform keyword research, audience segmentation, ad copy testing, bid and budget management, A/B testing, and campaign analysis. Track KPIs (CPA, ROAS), ensure GA4 and Tag Manager implementations, collaborate with analytics and creative teams, and drive B2B demand and conversions.

Lead marketing measurement and analytics for B2B clients: define measurement frameworks, translate data into executive narratives, establish KPIs and reporting standards, validate tracking, guide optimization, run performance readouts, and manage analytics talent across client engagements.