Senior Marketing Advisor

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you're bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are- here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It's our employee promise. Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions. Read on to see how you can shape the future, win as a team, and grow with us.

Transforming insurance and leading the market takes creativity, empathy, dedicated work, and flawless execution. Are you driven by the challenge of identifying areas of improvement and elevating customer experiences through collaboration with a diverse range of internal teams and external partners? Do you want to build brands and experiences that consumers love and talk about? Then this may be for you!

We are looking for a Senior Specialist, Customer Experience & Insights. Reporting to the Manager, Customer Experience & Insights, the Senior Specialist, Customer Experience & Insights will lead several of Intact’s brand & customer experience research initiatives.

Your role will be highly influential. You will derive actionable insights and propose recommendations from a wealth of marketing, business and customers data and pioneer marketing strategies to elevate customer experience across all Intact Financial Corporation brands. Your deep understanding of the customers will help influence all levels of organization and involve close collaboration with cross-functional teams to meet our strategic objectives.

What You Will Do :

• Identify the research needs of marketing, communication and digital teams to offer them the best methodological approaches that can meet their needs
• Ensures that the best research tools (methodology and questionnaire) are developed in collaboration with research firms
• Responsible for the development of 360° dashboards of brand performance by consumer segment
• Analyze and synthesize customer, market and competitive data; translate findings into business insights and action plans to support business performance
• Present findings and recommendations to senior leadership
• Develops and engages in communicating summaries of research findings and recommendations to guide marketing team partners
• Synthesizes and links different data sources to shed light on marketing and business issues
• Establish on-going customer studies to measure brand health, customer satisfaction, and competitor performance
• Monitor and track marketing research budgets and spend, with monthly reporting to finance teams

Location: Montreal or Anjou or Toronto

What You Will Need :

• Bachelor’s degree in marketing, business, statistics, or a related field
• Customer Insight professional with 3-5 years of experience in qualitative and quantitative research and analytics (preferably at a top research company, consultancy, or within a client environment)
• Extensive experience working with internal stakeholders and project sponsors to define business and research objectives, establish project milestones and timelines, provide project updates, review research findings, and use results to develop strategic recommendations
• Excellent knowledge of quantitative and qualitative research tools related to advertising, sponsorship and brand measurement
• Excellent analytical skills and a superior ability to synthesize
• Organized and gifted project manager; You have a sense of priorities and are comfortable dealing with multiple stakeholders and tight deadlines
• Constantly on the lookout for new approaches in marketing research and consumer intelligence
• Eye for detail
• Team player and good interpersonal skills
• Professional person and have a desire to make an impact
• Energetic and have a positive attitude
• Enjoy working at a fast pace and thrive in an ever-changing environment
• No Canadian work experience required but must have authorization to work in Canada
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.