Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
Our employees are at the heart of what we do best: helping people, businesses, and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.
Feel empowered to learn and grow while being valued for who you are – here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions. Read on to see how you can shape the future, win as a team, and grow with us.
We are looking for a Senior Marketing Advisor, Sponsorship, Partnership, and Experiential Marketing to join the Brand Marketing Team at Intact Insurance. This role will be an individual contributor and will report to the Brand Marketing Manager.
Come join our inspiring team of outperformers working in a dynamic and collaborative atmosphere. This is the place for you to learn, develop your skills, and thrive so you can, in turn, grow your career.
In this position you will:
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Lead the development and growth of sponsorship and partnership marketing strategies that align with Intact's values and strengthen the brand leadership of Intact Insurance in Canada.
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Proactively seek new sponsorship and partnership opportunities, ensuring the brand remains visible and relevant in key markets, and analyze proposals critically to support contract negotiations.
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Evaluate partnership opportunities to build brand affinity and generate leads for Intact.
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Create a framework for evaluating and managing sponsorship and partnership proposals ensuring consistent and objective decision-making.
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Develop and implement experiential marketing campaigns that bring sponsorships and partnerships to life, enhancing visibility and audience engagement while creating memorable brand experiences at sponsored events.
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Collaborate on cross-channel activation by partnering with internal marketing colleagues (i.e., digital and social media marketing, PR & communications) to extend sponsorship and partnership initiatives across multiple channels, ensuring integrated brand storytelling and maximizing the reach and impact of marketing efforts.
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Measure and report on the performance of sponsorship and partnership activities, providing insights and strategic recommendations for future initiatives.
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Keep Intact ahead of industry trends in sponsorship and partnership marketing to maximize exposure and support overall business growth.
Your assets:
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Proven ability to identify, evaluate, and secure high-impact sponsorship and partnership opportunities that align with brand and corporate strategies.
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Deep understanding of industry trends, sponsorship, partnership landscapes, and emerging opportunities within the marketing and events space.
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Demonstrated success in negotiating contracts and managing complex sponsorship and partnership agreements to maximize value.
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Ability to bring fresh, creative ideas to sponsorship and partnership strategies, enhancing brand visibility and engagement.
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Expertise in building and nurturing long-term partnerships with external stakeholders, including sponsors, vendors, service providers, and event organizers.
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Strong expertise collaborating with internal teams and external partners to ensure seamless execution of sponsorship and partnership events.
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Ability to report on partnership and sponsorship results through data-driven insights and ROI analysis, optimizing future initiatives.
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Highly organized, exceptional project management skills, and proven abilities to work in a fast-paced environment, with tight deadlines.
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8+ years of experience in marketing, with a focus on sponsorship marketing, partnership marketing, and experiential marketing.
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Bachelor’s degree in marketing, business administration, or equivalent field.
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Takes initiative easily and is comfortable working autonomously.
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Takes proactive measures to address issues and handles conflict/negotiates constructively.
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Bilingualism (French / English) - Need to interact on a regular basis with colleagues across the country.
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No Canadian work experience required however must be eligible to work in Canada.
#LI-Hybrid
Join us and be part of a team that’s shaping the future, winning as a team, and growing together.
What we offer
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
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A financial rewards program that recognizes your success
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An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
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An extensive flex pension and benefits package, with access to virtual healthcare
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Flexible work arrangements
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Possibility to purchase up to 5 extra days off per year
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An annual wellness account that promotes an active and healthy lifestyle
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Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
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A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
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Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
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Inspiring leaders and colleagues who will lift you up and help you grow
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A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.
What We Do
We are here to help people, businesses and society prosper in good times and be resilient in bad times. This is our purpose and the foundation of our company – it drives everything we do and gives meaning to our work.
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Nous sommes là pour aider les gens, les entreprises et la société à aller de l'avant dans les bons moments et à être résilients dans les moments difficiles. C'est notre raison d'être et l'essence même de notre entreprise
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