As a marketing advisor, you help develop and update the organization’s products and services to meet member/client needs and support business development. You analyze market needs and develop and implement product and service marketing strategies. You serve as resource person to clients and partners and advise and assist them on important development projects and interventions. You recommend solutions to improve or optimize standards, policies and programs. Your projects and initiatives require extensive knowledge of your line of work. You prepare marketing recommendations, solutions and action plans based on the organization’s objectives and priorities. You help solve complex problems using your analytical skills and extensive knowledge of your line of business. Coordination is critical, so you frequently interact with stakeholders working in other fields. Interpersonal savvy is therefore essential. More specifically, you will be required to:
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Develop and implement personalized and automated email and mail campaigns in line with the marketing plan and our partners' needs
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Recommend efficient, cost-effective personalized communications strategies
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Supervise and guide the drafting of diversified content that's tailored to target client segments and their lifecycles.
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Manage relationships with agencies and in-house creative studios (draft briefs, set timelines and budgets, provide advice)
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Assess the performance of activities (analyze data and statistics) and recommend adjustments as needed to meet objectives
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Manage operating costs for initiatives under your responsibility and ensure deliverables are completed on time and meet quality standards
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Build and maintain business relationships with external providers and internal contributors
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Stay on top of market trends, monitor the competition and identify opportunities to optimize campaigns
What we offer*
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Competitive salary and annual bonus
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4 weeks of flexible vacation starting in the first year
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Defined benefit pension plan that provides predictable, stable income throughout retirement
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Group insurance including telemedicine
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Reimbursement of health and wellness expenses and telework equipment
* Benefits apply based on eligibility criteria.
What you bring to the table
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Bachelor's degree in communications, marketing or a related field
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A minimum of four years of relevant experience
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Please note that other combinations of qualifications and relevant experience may be considered
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Experience in relationship marketing and in designing personalized and automated email and mail campaigns
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Knowledge of French is required for positions in Quebec
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Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
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Extensive knowledge of best practices for email and mail communications
Business insight, Interpersonal Savvy
#LI-Hybrid
Trade Union
At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.
If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!
Job Family
Marketing (FG)
Unposting Date
2024-12-12
What We Do
Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $435.8 billion as at March 31, 2024. It was named one of Canada's Best Employers by Forbes magazine and by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry and the first according to Bloomberg News
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