Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!
Who We Are
Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business.
Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.
Deepwatch recognition includes:
- 2023, 2022 and 2021 Great Place to Work® Certified
- 2023 and 2022 Forbes America’s Best Startup Employers
- 2023 and 2022 Fortress Cybersecurity Award
- 2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners
- 2022 Cigna Healthy Workforce Silver Designation
- 2022 Cybersecurity Excellence Award for MDR
VP, Growth Marketing
This job is available to work in one of our hub locations: Tampa, FL; Denver, CO; DC metro area, CA (Bay area), Austin, TX and will be hybrid. Bay Area preferred.
We are seeking a dynamic and results-driven VP, Growth Marketing to lead the development and execution of our growth marketing strategies. In this critical role, you will own the demand generation engine, digital marketing tactics, account-based marketing (ABM), and data-driven decision-making to fuel the pipeline growth and revenue expansion. As the growth marketing team leader, you will play a pivotal role in driving measurable outcomes and ensuring alignment with sales, product, and corporate objectives to support our aggressive growth goals.
The ideal candidate for this role is a strategic thinker and hands-on leader with a proven ability to drive measurable growth through innovative marketing programs. They excel at designing and executing demand generation and ABM strategies, blending creativity with a data-driven approach to develop impactful campaigns that resonate with target buyers. This individual balances imaginative campaign creation with a deep understanding of the martech stack and systems, ensuring that marketing campaigns, processes, and workflows are seamlessly integrated to support accurate reporting and efficiency. They possess deep expertise in leveraging the martech stack and analytics to measure performance, refine strategies, and deliver results. Thriving in a fast-paced, results-oriented environment, they bring a collaborative mindset to cross-functional partnerships and are passionate about aligning marketing efforts with business objectives. Above all, they have a can-do attitude and are excited to scale marketing efforts to support the company’s ambitious growth goals.
In this role, you’ll get to:
- Lead the B2B demand center that drives growth for Deepwatch
- Build and execute comprehensive demand-generation strategies across digital channels, email, events, and other initiatives
- Design and manage targeted ABM campaigns to engage and convert high-value accounts
- Oversee paid media, SEO/SEM, content syndication, email and nurture campaigns, webinars, and website optimization efforts to maximize engagement and conversions
- Lead the planning, execution, and analysis of integrated marketing campaigns, ensuring consistency in messaging and effectiveness across all channels
- Develop and track KPIs to measure campaign performance and ROI, using insights to refine strategies and achieve better results
- Partner closely with sales and channel teams on campaigns to ensure alignment on lead quality and follow-up strategies
- Integrate marketing across all channels to drive lead generation and sales opportunity conversion
- Manage the end-to-end lead management process in conjunction with marketing operations and sales operations, collaborating with our sales team to support a complete lead-to-deal process
- Define and meet revenue targets, forecasts, KPIs, and work collaboratively with marketing operations to define and measure reporting
- Work with product marketing to execute against established campaign frameworks
- Build, mentor, and manage a high-performing growth marketing team, fostering a culture of innovation, collaboration and accountability
- Other duties as assigned
To be successful in this role, you’ll need to:
- Hold a Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- Have 10+ years of experience in demand generation, digital marketing, or growth marketing roles, with at least 5 years in a leadership position
- Proven track record of designing and executing high-impact marketing programs that drive pipeline growth and revenue
- Expertise in ABM, paid media, SEO/SEM, and other digital marketing strategies
- Proficiency with marketing automation platforms (e.g. Marketo, Hubspot), CRM Systems (e.g. Salesforce), and analytic tools (e.g. Google Analytics, Tableau)
- Excellent collaboration and communication skills, with the ability to partner effectively across teams and influence stakeholders
- A can-do mindset and ability to thrive in a fast-paced, results-oriented environment
- Experience in Cybersecurity
- Demonstrate strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes
- Demonstrate skills in positioning and differentiating technical products and services
- Highly motivated individual who thrives in a fast-paced team environment
The anticipated salary range for this role is $270,000 to $335,000 OTE + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
What We Offer:
Deepwatch is excited to provide benefits designed to support team members and their families. Including:
- Medical, dental, vision, and disability insurance
- Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
- Unique professional development benefits, starting at $3,000 annually
- Wellness contests and monthly educational programs
- 401(K) retirement program with employer match
- Learn more here: Deepwatch Benefits
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. Please review our DEI Statement here.
Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact [email protected] for further information.
All Deepwatch employees are expected to:
- Be interested in and able to work remotely from a home office when not at a corporate office
- Pass a pre-employment background and drug screen in accordance with applicable laws
Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.
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